Coffee Hits All the Right Spots

Eidolonai March 8, 2018

The truth is that coffee hits a lot of spots! For centuries, people all around the world have loved coffee, and its popularity is far from waning nowadays. In fact, coffee connoisseurs have more varieties of delicious choices than ever before, as coffee houses, shops, kiosks and specialty carts spring up all over the place.

No matter how you like your coffee, whether it be black, frothy cappuccino, latte, espresso, hot or on ice, the selections available to tempt your taste buds is enormous. The average annual coffee consumption of the American adult is 67 gallons, over 600 cups. In fact, specialty coffee sales are increasing by 20% per year and account for almost 8% of the 18 billion dollar U.S. coffee market. Statistics show that among coffee drinkers, the average consumption in the US is around 2.3 cups of coffee per day. Also, studies find that over one-half of the population, equivalent to approximately 150 million Americans, now drink specialty coffees on a daily basis.

There are currently around 35,000 coffee shops around the United States, with an average $ 30 billion a year in sales. Based on market research, there will be approximately 42,000 or more independently owned coffee shops in the US by the year 2011. An enterprising business person should look at the gourmet coffee business as a golden opportunity.

Based on research by the National Coffee Association and The Specialty Coffee Association of America, the average price for an espresso based drink is $ 2.85, while the average price for brewed coffee is $ 1.38. The average espresso drive-thru business sells approximately 200-300 cups of espresso and coffee based drinks per day. The studies show that men drink as much coffee as women; each consuming an average of 1.6 cups per day. Women tend to be more concerned about price than their male counterparts.

The United States imports over $ 5 billion worth of coffee every year. Juan Valdez and his little donkey must be keeping very busy! Americans drink 460 million cups of coffee every day, which makes the United States the leading consumer of coffee in the entire world.

A scientific report from the University of California found that the steam rising from a cup of coffee contains the same amounts of antioxidants as three oranges. The antioxidants are heterocyclic compounds which prevents cancer and heart disease. Guess what! Coffee is good for you!

More than half of all Americans, 18 or older, drink coffee every day. This equates to approximately 150 million daily java drinkers. 30 million American adults drink specialty coffee beverages daily; such as mocha, latte, espresso, cafe mocha, cappuccino, frozen/iced coffee beverages, and so on.

Coffee sales are continually rising year after year. And so are the pricing modules! Coffee is the second largest commodity traded, next to oil. If you are looking for a business to get into, coffee is probably the best business for you to consider. Can you think of any other product that has such universal appeal, is easy to get into, and is relatively simple to operate?

Michael Stadneck grew up in Palermo Italy, where he enjoyed the finest gourmet coffee for the first 35 years of his life. As luck would have it, his first job in America was with Nescafe Coffee Company. After five years of hard work he was promoted to take over the specialty coffee franchise department.


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