Everyone loves complimentary giveaways, and everyone is always excited once they see that someone is giving away something as valuable as free coffee cups. Your company’s display will be packed with clients as they tell other clients where they obtained the coffee cups that are holding all the useless plastic stuff they got from the displays of your competition. No one will even notice the same old key rings and pens that show up at every event.
Remember trick or treating on Halloween? Well, liken the little orange and black candies that had no name to key rings and calenders. Coffee cups…those would be candy bars. The good stuff. Remember all the kids telling the other kids where to get the good stuff? Like candy, size is everything. It’s impossible to ignore something as big as a coffee cup, especially in comparison to the little flimsy pieces of plastic that are usually given away as promotional gifts. People use coffee cups all year around, too. They drink coffee from summer to winter, and they always need something to put it in. Calenders have a tendency to vanish once the client finds one he likes better.
During the Christmas season, coffee cups make especially good promotional gifts. Consider; coming in from a cold winter’s night to a hot cup of coffee in a coffee mug with your company’s logo on it. They’re easy to pack and ship and, unlike shirts or other clothing with your company logo, coffee cups are one size fits all. Give someone a shirt that’s too big, or even one that’s too small, and you’ll be wishing you went with the coffee cups.
What should you put on those coffee mugs, though? Just the logo, or something fancier and more involved?
The first thing you want to think about is the type of material you’re going to use. There’s plenty of different types to choose from with coffee cups being made out of everything from plastic to crockery. The end product should reflect your business’s main purpose. For a company that wants to say “We’re Powerful!”, nothing beats metal cups. A company named Rose’s Roses would look rather silly with their logo on a stark metal coffee cup. Rose would probably prefer ceramic since a ceramic cup would be a bit more affectionate and personal. As ceramic is used in arts and crafts, motherly types tend to be drawn toward it. Plastic cups will show that your business is off limits to no one; anyone can benefit from being your client, regardless of their financial power.
Anthony Davis – Owner of the best resource for finding the best coffee cups.