The Unique Art of Selling

Eidolonai February 28, 2018

Have you ever tried to sell something? Was it easy for you, or did you fumble and fidget through the whole deal? Were you nervous, or did you get exited?

In our modern society, selling is a daily event. Like it or not, we all have to sell something at some point in our lives. Many times, actually.

Maybe you want to sell an old television that you aren’t using anymore. Perhaps you’re having a yard sale.

You might be at the bank trying to get a loan for a new car. Or maybe you want to buy a home. You are preparing a resume. Or you are on your way to a job interview. These are all forms of selling in which you must sell yourself.

Many people make their careers in sales. Some sales careers might include a car dealer, a real estate broker, or retail sales. Then there are door to door sales. Some examples of door to door sales might include such things as cosmetics, vacuum cleaner sales, or insurance. The list is endless for careers in professional sales.

Most of us would have trouble selling a free lunch to a starving artist. But even the starving artist must sell his paintings, if he ever wants to eat.

Selling is an art. You must say the right words and you must ask the right questions. But most people are not sure of what to say when they are trying to sell something.

Being able to sell yourself is actually where all sales transactions begin. What people perceive of you will almost always determine whether or not they will do business with you. People pick up on your self-confidence, body language, and your knowledge of your product.

In order to be able to sell, you must first learn to interact with people and you must turn this ability into a great skill, almost an into an art. And you also will need to sharpen your ability to peak someone’s interest.

You will need to learn how to carry on a conversation with people and you must be able to guide the conversation so that you will be able to convince your prospective buyer to do business with you instead of with your competitors.

You must also have the ability to listen to people. That is, the ability to hear what they are actually saying. Listen to the words the prospective buyer is using. What is the person’s tone of voice? What is the person’s attitude and body language? Listen for hidden meaning behind their words. Do you hear pain? Is there more emphasis on some words than on others? Do you hear relief or maybe hope when you talk to each other about the product you are there to sell?

These skills must be learned and applied to all types of sales transactions. Whether you are selling door to door, through mail campaigns, a sales meeting, or even on the internet.

Selling on the internet is really no different than any other type of selling. In internet sales, you must use the correct keywords so that the search engines will direct the prospective buyer to your website or sales page. Then you will need catch phrases that stand out and will attract someone to your website, where they will see information about your product. Otherwise your site will be passed by for someone else who might use better words.

There are many good teaching tools available on the internet for person-to-person and internet selling. One of the best that I’ve discovered can be found at where you can watch free demonstration videos to see for yourself how fulfilling and profitable selling can be.


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